Professional Presence: A Four-Part Program for Building Your Personal BrandBuilding Program News]

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6 Responses to Professional Presence: A Four-Part Program for Building Your Personal BrandBuilding Program News]

  • bzzybee says:
    3 of 3 people found the following review helpful
    5.0 out of 5 stars
    Building Your Personal Brand Made Easy, May 12, 2012
    By 
    bzzybee (ALAMOGORDO, NM, US) –

    This review is from: Professional Presence: A Four-Part Program for Building Your Personal Brand (Hardcover)
    Professional Presence: A Four-Part Guide to Building Your Personal Brand is broken down into four “soft-skill” sections; Protocol, Personal, Professional, and People, with a special conclusion on Putting it All Together. Peggy Stevens has created a brilliant way for anyone to follow these steps by cutting them into smaller, “baby-step” like sections as to not give the reader an overwhelming feeling. I was really impressed with the variety skills that were covered in this book, from Etiquette, Grooming, and Managing your Personal Life, to Interacting with Colleagues, Running Effective Meetings, and Managing with Hospitality, just to name a few.
    At the end of each section in this book, you will find a Scenario on the skills you just read. It then tests you by asking ‘what should, or shouldn’t have been done?’ You are able to look up the correct answers online to see how the “situation” should have been handled, which helps give you a reassuring boost to building your personal brand.
    So whether you are first starting out, wanting to move up the ladder, or just wanting to improve yourself in general, Professional Presence: A Four-Part Guide to Building Your Personal Brand is a key tool that will help you achieve those goals you have created for yourself.
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  • Anonymous says:
    5.0 out of 5 stars
    Personal Brand Matters, May 26, 2014
    By 
    DONALD W CRANKSHAW (Indiana, USA) –

    This review is from: Professional Presence: A Four-Part Program for Building Your Personal Brand (Hardcover)
    Frank and straightforward career advice about meshing your personal professional presence or “brand” with that of your employer. My employer will be bringing this author for a full day workshop in the fall for our employees, as part of our internal leadership program.

    Stevens’ makes the point that you are a representative of your employer even when you are not at work. Coupled with PLA’s “Turning the Page” advocacy program, this will reinforce that our employees are a great access, reflective of the library at all times, and can be a public library’s biggest advocates.

    Our personal brands matter to ourselves and our success, but also matter to our employers success.

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  • Anonymous says:
    5.0 out of 5 stars
    Branding: The Neglected Business Skill, August 10, 2012
    By 
    Carolyn Howard-Johnson (Los Angeles, CA USA) –
    (VINE VOICE)
      

    This review is from: Professional Presence: A Four-Part Program for Building Your Personal Brand (Hardcover)
    I especially liked this book because it focuses on something called “branding,” but manages not to scare off those who are marketing shy by using that (apparently) scary word–at least not in the title of the book.

    We all do it, though. Brand. When we wake up, comb the rats out of our hair, and choose a suit for an interview, we’re branding. When we choose a caftan for a patio party instead of beads or a worsted suit, we’re branding. In fact, Stevens even covers that part of branding in Part II of this book titled “Personal.”

    She manages to give those who must sell anything (yes, even creative things that people don’t really want to believe they’re “selling!”) the tools–all while keeping a light tone and sprinkling her points with anecdotes for the unitiated.

    This will be of special help to:
    Those who have no product to sell.
    Those who think their product isn’t a product or refuse to consider it one.
    Those who are looking for a job–even those who have never been out in the scary world of business.
    Those who are opening a business of their own.

    That’s because this is a common sense book devoted to helping the unitiated understand branding–or think of it differently. As something that can make a difference–a BIG difference–in their personal and professional lives.

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  • Ben D. says:
    51 of 53 people found the following review helpful
    4.0 out of 5 stars
    Very good book, but neither for beginners nor those seeking mass gains, July 8, 2013
    By 
    Ben D.

    Verified Purchase(What’s this?)
    This review is from: Men’s Health Natural Bodybuilding Bible: A Complete 24-Week Program For Sculpting Muscles That Show (Paperback)

    SUMMARY

    This is an overall very good book with a misleading title. It however contains some major flaws that you should, in my opinion, be aware of before buying it.

    CONTEXT
    (or “skip it if you’re in a hurry”)

    While I was training for years with bodyweight movements and routines, recent family events called for huge personal organization changes. That’s why I decided to hit the gym and give barbells and dumbbells a real try. Whereas I’ve always trained for health and performance first, I’ve also considered experimenting a more aesthetic-oriented program without sacrificing the two other goals.

    At this point, a “bodybuilding bible” appeared like a good starting place, especially since this one is aimed at ordinary and drug-free people. In effect, a lot of trainers and magazines are paid by or financially dependent upon supplements/equipments companies. Consequently, many bodybuilding programs are a waste of time, energy, and sometimes even health and muscle (because of over-training and its consequences) when you’re not a steroid user or blessed by genetic. Indeed, I only listen to authors that acknowledge such a fact and Tyler English seems to be one of them since he emphasizes “natural bodybuilding”.

    ON THE BRIGHT SIDE
    (or “everything I liked about the book”)

    1) The first thing that struck me was the layout. I found it beautiful, clear and well thought, and I think it really helps the reader to get into reading the book.

    2) Along the same lines, I found M. English recommendations to be extremely precise, clear, and straight to the point. This is very refreshing because too many training authors fall into both “I’ve got the truth” and “too much bro-talk” traps, which I personally find very annoying.

    3) The nutrition part is especially good. The author helps us determining how many macronutrients of each type we do need depending on multiple factors like body type and lean body mass. Then he describes the best sources of each one of them, along with interesting advices and nutritional theories. M. English is a firm advocate of whole food which, from both health and financial perspectives, seems to me like the very best choice. Finally come the advanced strategies, and here we learn about hormones, meal planing, dieting phases… Everything is clearly explained and well summarized. All things considered, the nutrition part isn’t that long, but it’s really comprehensive and I will personally use it often as a diet quick reference.

    4) Regarding the workout part, I really liked the flexibility of the proposed plans: we get to choose between 3, 4 and 5 days splits, and the author explains the advantages and disadvantages of each one. This allows us to go with what’s best for us and our schedule. Moreover, the program is 6-months long, which seems like a perfect length to me: long enough to make tremendous progress, short and varied enough to prevent boredom. I’m really eager to try the program in a few months after the completion of my current one.

    5) Coming from a bodyweight and martial arts-oriented training background, I’m always thinking “functional strength” when exercising. Well, the good news is that free weights have not only proven useful for that, but also for sculpting great physiques. And since the book’s exercises are all about free and even body weights, I’m a happy man.

    6) I don’t fall into the “bodybuilding competitor” category, but it seems to me that there are very valuable pages for them in the book: bodybuilding history, tanning and posing recommendations, etc.

    7) M. English is also the model illustrating the book. While being a good athlete doesn’t, by any means, imply being a good trainer, it still gives the author a certain credibility.

    8) For those of you who have ordered or will order the book from Amazon, there are free bonuses to grab from the author’s blog (see his post of June 4, 2013). The most noticeable, in my opinion, are the videos of all the book exercises, an additional 8-weeks of bodybuilding programs, and a cardio program. I really thank M. English for such a giveaway: it’s not vital, but it reinforces the overall impression of great professionalism conveyed by the book.

    ON THE DARK SIDE
    (or “what I found really annoying about the book”)

    1) You have to be warned: this book is all about the “cutting” (or dieting for fat loss and muscle preservation) phase of bodybuilding. There isn’t a single word about its necessary counterpart: “bulking” (or mass building). I can’t emphasize that enough because that was a huge disappointment for me. I just really don’t get that a so-called “bodybuilding bible” doesn’t include a chapter or at the very least some recommendations about gaining muscle. I don’t even know if the given training program can serve that purpose (assuming relevant changes to diet). This is a…

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  • j.w. says:
    2 of 2 people found the following review helpful
    4.0 out of 5 stars
    Feel the burn!, June 24, 2013
    By 
    j.w.

    Verified Purchase(What’s this?)
    This review is from: Men’s Health Natural Bodybuilding Bible: A Complete 24-Week Program For Sculpting Muscles That Show (Paperback)
    I recently completed Martin Rooney’s TFW book, and loved it. After taking some off time, I switched to Tyler English’s program. I love Tyler’s no-nonsense approach to body building. His program is amazingly robust and flexible, and he doesn’t place himself or his program on a pedestal. All of the exercises are simple, and the workouts he has within are deceptively simple. While I’m still very much an amatuer gym rat, I looked at the first workout (a leg-centric on the 4 day split routine) and thought, “that doesn’t look too bad.” An hour later I would have put my foot in my mouth if my legs felt anything more than jelly. These workouts are intense, and if I didn’t have a decent base I certainly would have to scale back the weight or reps. I’ve completed two weeks so far, and have already made a decent gain in size while getting rid of some pesky body fat. This book is the real deal. Get it.
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  • Anonymous says:
    5.0 out of 5 stars
    Great for my husband, June 20, 2014
    By 
    magoo

    Verified Purchase(What’s this?)
    This review is from: Men’s Health Natural Bodybuilding Bible: A Complete 24-Week Program For Sculpting Muscles That Show (Paperback)
    I bought this as a gift for my husband who has maintained a 100 pound weight loss for two years now. He has found many usefully tips and techiques and has spent hours reading amd re-reading it and my hubby enjoyed the nutritional information- great human growth information and all the step by step information for how and why you do a certain exercise. My husband stated that this book is great for new newbies and seasoned body builders. Also- my husband said that he will be using this book for years to come…
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