Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and ContractorsBuilding Materials News]

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3 Responses to Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and ContractorsBuilding Materials News]

  • stacy c. says:
    4 of 4 people found the following review helpful
    5.0 out of 5 stars
    Great Building Product Industry Roadmap!, October 20, 2013
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    This review is from: Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and Contractors (Hardcover)
    Building Materials Channel Marketing is an excellent roadmap for both new and long-time participants in the building products industry. Most companies have sales teams which focus on one channel or another. Mark Mitchell has written a book which can help members of the sales and marketing teams increase their insight into more channels of the building product industry and find connections between channels which would otherwise go unnoticed. Companies would be smart to make this book required reading for all current and new employees on their sales and marketing teams.

    Stephen Crouch

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  • Simon Baier says:
    3 of 3 people found the following review helpful
    5.0 out of 5 stars
    A great ROI in wisdom per hour, November 6, 2013
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    Verified Purchase(What’s this?)
    This review is from: Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and Contractors (Hardcover)
    I am the marketing director for a sustainable commercial lighting company based in Boulder. I met Mark in passing a few years ago and got a huge download of useful information in just a few minutes of conversation. When I saw his new book, I rushed to Amazon to buy a copy. After reading a few chapters, I bought two more for my partners. The book is small in size and big in wisdom (a great reading ROI).

    I’ve decided to review my Q4 marketing plan and am about to take another look at our company’s 2014 financial model with fresh eyes.

    Some of Mark’s advice just reinforced what I already suspected, and other advice was truly eye opening. For me, the chapter on “How to sell to Facility Managers” was well worth the price.

    I highly recommend this easy-read for anyone responsible for marketing of building products.

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  • N. Sutton says:
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    Bite-sized, succint bits of great advice and wisdom, June 12, 2014
    By 
    N. Sutton
    (REAL NAME)
      

    Verified Purchase(What’s this?)
    This review is from: Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and Contractors (Hardcover)
    Many of the marketing books you come across can be quite voluminous and full of fluff. Mark’s book, though relatively short, delivers everything succinctly, and his insights are each packaged in an easily digestible chapter.

    I read the whole thing through the evening it arrived on my doorstep, and it now sits on my desktop for quick reference. It is organized so you can quickly find the appropriate channel you might need advice on at any given time.

    As an architect myself, the first chapter I opened to was “How To Sell Architects.” Admittedly, I had a bit of a chip on my shoulder, hoping to find fault in Mark’s assessments. Wrong. I found myself nodding along with each point he made, and was pleasantly surprised at how he got it right.

    I’d highly recommend this book to anybody in the building materials industry, as well as any B2B company selling their products or services to (and through) these different channels.

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