Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and Contractors

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3 Responses to Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and Contractors

  • Daniel Walker says:
    1 of 1 people found the following review helpful
    3.0 out of 5 stars
    Absolutely no one should be giving this a PERFECT score. Having said that it gives you very …, August 2, 2014
    By 
    Daniel Walker

    Verified Purchase(What’s this?)
    This review is from: Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and Contractors (Hardcover)
    Very average book. You will be surprised by how short it is. Some chapters last a page and a half. Extremely simplistic. I’m very suspicious of all of the FIVE star ratings. Absolutely no one should be giving this a PERFECT score. Having said that it gives you very broad strokes about some very general ideas to think about. I’ve been in the building materials industry for 2 months and have naturally been exposed to many of the ideas in this book through sources at work and through random online searches. 8 bucks would be a fair price.

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  • Simon Baier says:
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    A great ROI in wisdom per hour, November 6, 2013
    By 
    Simon Baier

    Verified Purchase(What’s this?)
    This review is from: Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and Contractors (Hardcover)
    I am the marketing director for a sustainable commercial lighting company based in Boulder. I met Mark in passing a few years ago and got a huge download of useful information in just a few minutes of conversation. When I saw his new book, I rushed to Amazon to buy a copy. After reading a few chapters, I bought two more for my partners. The book is small in size and big in wisdom (a great reading ROI).

    I’ve decided to review my Q4 marketing plan and am about to take another look at our company’s 2014 financial model with fresh eyes.

    Some of Mark’s advice just reinforced what I already suspected, and other advice was truly eye opening. For me, the chapter on “How to sell to Facility Managers” was well worth the price.

    I highly recommend this easy-read for anyone responsible for marketing of building products.

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  • stacy c. says:
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    Great Building Product Industry Roadmap!, October 20, 2013
    By 
    stacy c.

    This review is from: Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and Contractors (Hardcover)
    Building Materials Channel Marketing is an excellent roadmap for both new and long-time participants in the building products industry. Most companies have sales teams which focus on one channel or another. Mark Mitchell has written a book which can help members of the sales and marketing teams increase their insight into more channels of the building product industry and find connections between channels which would otherwise go unnoticed. Companies would be smart to make this book required reading for all current and new employees on their sales and marketing teams.

    Stephen Crouch

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