Building Materials Channel Marketing: How to Successfully Sell to and Through Residential and Commercial Builders, Architects, Distributors, Big Boxes, Dealers and Contractors
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Absolutely no one should be giving this a PERFECT score. Having said that it gives you very …,
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A great ROI in wisdom per hour,
I’ve decided to review my Q4 marketing plan and am about to take another look at our company’s 2014 financial model with fresh eyes.
Some of Mark’s advice just reinforced what I already suspected, and other advice was truly eye opening. For me, the chapter on “How to sell to Facility Managers” was well worth the price.
I highly recommend this easy-read for anyone responsible for marketing of building products.
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Great Building Product Industry Roadmap!,
Stephen Crouch
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